Flood Action Week: PRESS RELEASE

Published: October 14, 2025

Flood Action Week: ‘Flood Mary’ joins national tour to help UK households prepare for flooding

As the UK marks Flood Action Week (13–17 October 2025), property flood resilience (PFR) champion Mary Long-Dhonau OBE – widely known as Flood Mary – will be on tour with the brand-new Floodmobile, helping raise awareness of flood risks and what action homeowners can take to better protect their properties.

The new Floodmobile, created by Flood Re in partnership with BeFloodReady, will be unveiled outside Parliament on Monday 13 October before beginning its maiden national tour, visiting Birmingham, Manchester, Salford and Lancaster throughout the week.

Designed to build on the success of the original Floodmobile – the brain-child of Mary – the new vehicle features state-of-the-art PFR measures, expert information on Flood Re’s Build Back Better, flood insurance, resilient and recoverable repair. Visitors will be able to step onboard to see flood resilience in action and access practical guidance to help limit flood damage, speed up recovery, and reduce trauma.

Floodmobile National Tour: Flood Action Week 2025

  • Monday 13 October – Parliament, London (Old Palace Yard), 12:00–18:30
  • Tuesday 14 October – Victoria Square, Birmingham, 09:00–16:00
  • Wednesday 15 October – Media City, Salford, 06:30–12:00 & Exchange Square, Manchester, 14:30–18:00
  • Friday 17 October – Lancaster House Hotel, Lancaster 09:00–16:00

Reaching Flood-Affected Communities

Over the past two winters, Mary has spoken to over 2,000 people from flood-affected communities across the UK. Many told her the same thing: they didn’t know what to do when the flood warning came – and the recovery period was often worse than the flood itself.

Mary explains: “One of the most heartbreaking things I hear is how long people are forced out of their homes following a flood – sometimes nine months or more. But by making adaptations, that can be reduced to just days. The heartbreak, cost and disruption can be significantly cut.”

“This new Floodmobile is an invaluable resource. I helped to design it and it’s packed with the kind of advice and products people often don’t discover until it’s too late. Flood resilience isn’t just about keeping water out – it’s about getting back on your feet faster, with less damage and less suffering.”

New Directory Helps Households Prepare

During Flood Action Week, Mary will also be promoting her newly released ‘Making Your Home Flood Ready’ Directory; a free and impartial guide to flood resilience products, preparation tips and recovery advice. The guide features dozens of trusted tools and techniques – from flood doors and barriers to recoverable kitchens, landscaping tips and her popular Flood To-Do List.

Adds Mary: “Most people only start researching flood resilience after they’ve been flooded. My advice is to make a plan, so when a flood alert arrives you know exactly what steps to take, giving you time to reduce the impact on you and your loved ones’ lives.”

 

For more information or to access a copy of Flood Mary’s new Directory, visit www.floodmary.com